Taxi-Master
08.06.2023

5 Steps to Earning from Your Taxi App Users

Your mobile app users can become an additional source of income for your company. Thanks to the advanced features of the Taxophone 15 app you can work with your audience in detail. We offer you an algorithm of additional earnings from your mobile app users.

Step 0. Why Audience Engagement is So Important

There is a difference between a user who has installed your app and a taxi passenger. For a user to become your regular passenger, advertising alone is not enough.

According to statistics, more than half of the users who downloaded the app don't open it, don't perform any actions in it, and don't order rides. Such a "sleeping" audience is useless, it doesn't bring income. To make money, you need to work with your users, draw their attention to services, promotions and discounts, and increase their loyalty.

Step 1. Track User Activity

The Taxophone 15 app collects and analyzes information about the actions users take in it. For example, how often they open it, from which phone, how many orders they make, whether they use promotions and promo codes.

All this information is collected in strict compliance with the privacy policy, it is depersonalized and provided to the taxi company in the form of a statistical report. Such a report allows you to understand how effective the app and its advertising are.

Step 2. Group Your Users

Based on the report you receive, you can group your users by specific characteristics. For example:
  • Group № 1 - users who downloaded the app but never opened it;
  • Group № 2 - users who have used the app, but made their last order several months ago;
  • Group № 3 - users who use your services all the time, but don't use promo codes.
And so on. When you have several different groups of customers, it will be easier for you to figure out what to offer each of them. Customized offers and promotions will increase passenger loyalty.

Step 3. Motivate Users to Order

Offer different special offers for your groups. The motivation to order will be different for different users.

For example, those who have downloaded the app but haven't opened it may get a notification with a promo code for the first order. For regular and loyal passengers, send a bonus promo code as a thank you, which can be used to pay for the trip. For those who use iOS smartphones, show a notification about paying with Apple Pay. If you know your customers well, it won't be hard for you to find something that will make them happy and motivate them to travel.

Step 4. Show Ads in the App

Important note: make sure you only show your advertisements to loyal passengers, those who have used your services at least several times. If ads are shown to newcomers, they may find them intrusive.

You can show additional services of your company (for example, transportation of pets) or services of your partners: hair salon, sushi bar, theater.

Step 5. Use your audience to promote your cab service

Your users are an opportunity to promote your taxi company. Announce a contest or giveaway among them for signing up on social media. If passengers tell people about you on their Facebook or Instagram pages, more people will know about your company. That means you can increase the flow of orders, maintain the loyalty of regular passengers, and attract new customers and business partners.
Find out what other benefits you can get with the Taxophone 15 mobile app. Contact your account manager at sales@bitmaster.ru.
Constantly improving software that is built by the needs of taxi industry
Taxi solutions focused on your brand
Web apps
Manage employee privileges and view reports through a user-friendly web services interface.
Driver app
Automatically matching rides with the closest available drivers to increase earnings.
Branded mobile app
User-friendly mobile app for customers with a familiar interface to all app users.
Control Panel
Manage call operators, drivers, cars, tariffs, clients, view statistics, and more.

Taxi solutions focused on your brand

Constantly improving software that is built by the needs of taxi industry
Control Panel
Manage call operators, drivers, cars, tariffs, clients, view statistics, and more.
Branded mobile app
User-friendly mobile app for customers with a familiar interface to all app users.
Driver app
Automatically matching rides with the closest available drivers to increase earnings.
Web apps
Manage employee privileges and view reports through a user-friendly web services interface.
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