The choice of color palette plays a significant role in creating your taxi company's image. Select colors that are synonymous with reliability, professionalism, and comfort. Also, ensure that the colors harmonize well and are visually pleasing.
If you have a corporate identity, your logo should align with it. Corporate identity encompasses chosen colors, a recognizable font, and design elements used throughout your taxi company, including the website, social media, and business cards. Establishing a memorable corporate identity that people encounter both online and offline will help your taxi company gain recognition, attract more customers, and increase profits.